Conversational AI since 2017

Grow your whole team, not just the ones you reach

Every agent sees their score across 100% of conversations, contests what's unfair, and grows on a personal plan from an AI coach. Supervisors stop reviewing calls by hand — they step in only where a live conversation is needed.

Manual coaching doesn't scale

01

Supervisors review calls by hand

They review only a fraction of conversations — coaching whoever they reach, not whoever needs it most.

02

Agents don't know what to fix

“Do better” doesn't help. They need a specific skill and an example from their own conversation.

03

Scores pile up but never act

Quality data stays a report that no one works through.

Scoring, appeals, growth — one loop

A closed loop for every agent, with no manual review: they see the score, contest what's unfair, and grow on a plan. The plan updates itself from fresh conversations.

  1. My conversations

    The agent sees their score

    Every one of their conversations, scored — not a sample. For each: the score, what passed, and any critical failures. Transparent from day one.

  2. Appeals

    Contests what's unfair

    The agent disputes a specific point. The supervisor accepts it with a re-scored result or rejects it with a reason. Every change is in the audit log: who, when, and why.

  3. Your growth plan

    Grows on a plan from the AI

    The AI coach finds where the agent slips systematically and builds a personal plan: diagnosis, steps, wording — all on their own real conversations.

How the AI coach builds a plan

01

Scores conversations

Every call and chat runs through the quality checklist.

02

Finds the pattern, not the fluke

A steady weakness on a criterion — not one bad day.

03

Builds the plan

For each weak criterion: a diagnosis, steps to the goal, ready-made wording, a short exercise.

04

The agent works, the supervisor oversees

The agent marks progress. The supervisor steps in where a live conversation is needed.

Works in sales, support, and customer service

Coach scores and coaches any customer conversation — by voice and in text.

Sales

Script, objection handling, closing the deal — on your reps' real calls.

Support

Greeting, answer accuracy, following procedure — across every request.

Customer service

Tone, empathy, first-contact resolution — in every conversation.

A plan for the agent, control for the supervisor

Your growth in one place

Agent

  • “My conversations” — scores across every conversation
  • “My appeals” — contest what's unfair, see the decision
  • “Your growth plan” — what to improve and on which example, with before → after progress
Control without manual review

Supervisor and QA

  • Appeals queue — review, re-score, explain the decision
  • “Team coaching” — who needs attention, which criterion the whole team slips on
  • A manual task and a comment on the AI's recommendation — the agent sees it in their plan

What the agent sees in a task

One task — one skill. Not abstract advice, but a breakdown on their own calls.

Team coaching in Lia Coach: a team summary and a per-agent table, with an agent task card on top — diagnosis, steps to the goal, a recommendation, and evidence conversations.
  1. Diagnosis

    “Some conversations open without a greeting or introduction” — flagged as a critical failure or not.

  2. Steps to the goal

    Concrete actions in order: open with a greeting and your name, name the company, use the customer's name.

  3. Recommendation

    An exercise: lock in a greeting template and open with it for two weeks straight.

  4. Evidence conversations

    The agent's real calls where the gap shows: number, date, score — open in one click.

The agent isn't powerless

The right to contest any score

Appeal any point, with a reason. A human decides, not an algorithm.

Every change is in the audit log

A score changes only with justification: who, when, and why is visible.

We score conversations, not surveillance

Against a quality checklist — not breaks, mouse movement, or app activity.

The agent sees only their own

Others' scores, appeals, and comments aren't accessible. The team is visible to the supervisor.

An AI does the coaching, not a spreadsheet

Ordinary QA tools
Lia Coach
Track who coached whom and when
The AI builds a plan for every agent on its own
A task starts from one bad call or the supervisor's impression
Only a systematic weakness in the stats, not a single call
Generic advice from a handbook
A breakdown on the agent's real conversations, where the gap shows
Nowhere to contest an unfair score
An appeal with a re-scored result, all in the audit log

Coaching stands on real scoring

Coach runs on Sense scoring data. Three modules — one platform.

Lia Sense

Listens and scores

Scores 100% of conversations against checklists. The data source for Coach.

Lia Coach

Working with the team

The agent room, appeals, AI growth plans — on top of that scoring.

Lia BI

The management view

The same data in dashboards: teams, criteria, trends, comparisons.

Who Lia Coach fits

A composite profile of the team where Coach delivers the most.

Profile
Teams that talk to customers: support, sales, customer service. Text and voice, several channels: chat, phone, messengers.
What's already there
Checklist-based quality scoring. Coach turns it into appeals and personal growth plans.
What changes
The whole team grows continuously, not just the ones you reach. Agents see their score and contest what's unfair.
Time to launch
Setup and launch of the pilot team — in 2 weeks.

Pilot rollout plan

01 — 03

Connect to channels and scoring

We set up the data source: telephony and chat channels. If Lia Sense is already connected, this step drops. From you: channel access and a test sample of conversations.

02 — 03

Set up checklists for your scenarios

We build scoring for each channel: greeting, identifying the need, answer accuracy, closing. We agree on weights and the passing score.

03 — 03

Open it to the team and train them

Agents get “My conversations”, appeals, and growth plans. Supervisors get “Team coaching”. One hour of training per role, ready-made onboarding material.

We'll launch Coach on a pilot team in 2 weeks

How much does it cost?
You pay per agent per month plus processing volume. An exact quote for your team — on the demo.
Can an agent contest a score?
Yes. Appeal any point of the score. The supervisor accepts it with a re-scored result or rejects it with a reason. Every change is in the audit log.
Who marks something “mastered” — the AI or the supervisor?
The system, from the stats across the agent's conversations, not from a single call. The supervisor sees progress and steps in where a live conversation is needed.
Does it score calls or chats?
Both channels. Lia Sense transcribes calls and reads chats, running both through one checklist. For Coach the difference is invisible.
Does the AI replace the supervisor?
No. The AI hands out plans to agents. The supervisor resolves appeals and fixes systemic problems: when the whole team fails a criterion, the issue is in the script or the training.
Does it work without Lia Sense?
No. Coach runs on Sense scoring data. If Sense is already connected, Coach sits on top. If not, we connect both modules in one pilot.

We'll show Coach on your conversations

30 minutes with a specialist. We'll take a sample of your calls or chats, run them through a test checklist, and show the agent room, appeals, and growth plan.